My name is Peter (Petros) Kerasiotis and I am a Digital Product Designer who enjoys turning complex ideas into clear, useful and elegant experiences. My work spans UX, UI, and interaction design, with a growing focus on human-centered AI, in all experience-driven products.
"Design isn't pixels.
It's behavior."
Designing web, mobile, and AI-driven products for startups, and scale-ups in travel, hospitality, brand, energy, iGaming, and tech (among many other industries)- covering strategy, UX, interaction, and design systems with a focus on clarity and impact.
I blend human-insight with AI tools to design smarter products, faster. From research synthesis and concept generation to prototyping and handoff, while keeping the experience human-centered.
Senior Product Design
Web/UI/UX Design
AI-Powered Experiences
Design Systems
AI Product Design
Digital Content Specialist
Ideas, experiments, and perspectives on design, AI, and what's next.
From Pixels to Intent:
Where AI is Taking Product Design
My take on the future of AI in the design sphere. For twenty years, designers have shaped screens. The next decade is about shaping behavior, meaning what a product does, decides, and remembers when no one is looking at it.
Where is this all going?
Designing for AI Systems
Designing an AI product means designing something that behaves, not just something that looks a certain way. The screen is the smaller part of the problem. The bigger part is deciding how the system speaks, when it asks versus acts, how sure it should sound, and what happens when it’s wrong.
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Scientific Interface Design
Scientific interfaces serve people who can’t afford ambiguity. Researchers and lab teams work with dense, high-stakes data, and a misread value or a hidden assumption can cost weeks of work. Here, clarity isn’t a visual preference; it’s a requirement of the work. The design job is to keep complexity visible and manageable instead of simplifying it away.
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RA, LEED AP, CNU NY.
“Peter was brought in to redesign our site after having had him create my own site a while back and knowing he would be familiar with our design system and aesthetic and more than capable in assisting us in determining what kind of experience we wanted our visitors to have and how to get there.”
Founder & CEO, GFI, Inc.
“Peter was with me from the beginning of the project-shortly after its inception. From the first research steps into sustainable agriculture, to designing our logo, writing and creating our presentations for potential investors, all marketing materials and eventually our entire web presence- and our work continues!”
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Owner, The Visiting Vet of New York
“Peter came highly recommended through a mutual client. We needed a designer to revamp and basically redesign our main business site and create a 2nd site for us as well as take over our digital marketing and social media. We have been delighted with the results and continue to collaborate to this day.”
Lead Designer, Chelsea Marketplace
“We got in touch with Peter after looking for the right ui/ux designer to update the image of Chelsea Marketplace, redesign its long overdo website, create clear and intuitive customer journeys, and establish an online pressence that was playful, contemporary and stylish. The fact that we continue to work together and continuously come up with new ideas, shows how happy we have been with our selection.”
